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There has been an ongoing debate in the industry about the services vs the product approach. Services have been big success story whereas there has been no big product success yet. The services people highlight that fact and hype it up. It leads you believe that there is no future for product development companies in India, which really is not true. The services market has saturated and people are starting to look at product driven companies now. You'll hardly find any startups in services business these days. It will take some time to move on from the services mindset, but it's starting to happen.



The issue is that it's easy to start a service company and have a positive cashflow than to sell a product.

I recommend Michael Cusumano's work on hybrid models: http://web.mit.edu/cusumano/www/




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