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My GF built a small business with $12K MRR on top of Facebook and uses Facebook/Instagram ads. Apparently there are swarms of businesses like hers; buying and selling crystals.

I am against Facebook, but they are not lying at all. Facebook’s walled garden offers a robust advertising platform for small businesses that actually evens the field.

I do programmatic advertising on top of the open web, and your experience is correct there, but FB is different.




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