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> There's a similar problem with things like "user interviews." A common pitfall is to ask people which features they want.

Asking what users want is not the right way to do interviews. I advise you read "Just enough research" by Erika Hall. The goal of interviews is to gather enough data points to understand the user needs and struggle, and to know their journey through the product with accuracy, and also understanding why they use or don't use a function. It is not a way to get a "wish list".

Then, designers usually have tons of tools and methods to process this data, take decisions and try creative solutions (usually more than one), and play them back to the users through prototypes to see which ones work better. You can check design thinking as a starter, but there are many more.




A similar book is The Mom Test. You're not supposed to let the user find how they would've solved the problem (as had they known, they would've solved it themselves), you're supposed to understand their pain points and then design the most effective solution for them.


always upvote The Mom Test. Changed my life




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