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I think you only go under when you stop refusing to die.

Our company went completely under (Chapter 11 stuff), we lost all staff and had legal threats from all sides.

After a few weeks of misery we decided that we don't feel like dying. We went all-in and turned it around on a shoe-string budget in a matter of months.

Keep refusing to die, and you'll be fine - it just won't be easy!




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