Businesses are not necessarily designed to maximize profits. In theory they’re designed to provide a comfortable lifestyle for the owner and keep them busy.
If that involves maximizing profits, then great, but if the owner enjoys doing work with happy, un-stressed people more than he does a few humdred extra dollars in his pocket, it’s clearly not (only) about optimizing profits.
If that involves maximizing profits, then great, but if the owner enjoys doing work with happy, un-stressed people more than he does a few humdred extra dollars in his pocket, it’s clearly not (only) about optimizing profits.