They were threatening to withdraw because the law requires google to give news orgs advance notice of any algo changes. That utterly breaks google’s anti spam efforts. They discuss it here:
I’m inferring it because it’s basic knowledge that search engines use algorithms to show good stuff and avoid spam. There’s a whole seo industry dedicated to gaming the engines.
Inference almost feels like too big a word there. Anti-spam is fundamental to what search algos do.
The point of the link is google says this:
>“ While we recognise that the Government has made tweaks to this provision, it’s still not feasible for Google or consistent with our ability to offer quality services. We make thousands of algorithm updates every year, so providing 14 days’ notice of any significant changes to algorithms or “internal practices” in the way the Code prescribes just isn’t workable. This provision also continues to put every other business that relies on Google Search at a disadvantage, all to benefit one group of businesses—news publishers.”
They’d prefer not to say “we’d be overrun with spam if we made this change” but it’s part of why it would be unworkable. The tweaks google makes are part of the cat and mouse game with spammers and gamers.
Security by obscurity replied to hacking. You don’t hack google. You’re analogizing from the completely wrong situation.
The closer analogy is stock trading. Prices move on news. If you have advance knowledge of news, you’re rich. If you learn, for example, that google will soon start favouring links from aged domains, then you buy as many aged domains as you can.
If you learn that google will devalue links from aged domains, then you have two weeks to rid your network of such links.
And if you are a spammer who gets this information from australian news insiders, then you can beat your competition by moving faster.
When the algo changes are released to everyone at once, it’s like how stock markets function: everyone learns the same thing at the same time.
As for why they don’t mention it, perhaps it is too complex to explain in what is clearly a complex topic. Most people who don’t build websites have no idea of the cat and mouse that goes on with seo.
Are you seriously denying that spammers game search engines and try to keep up with algorithms? Look up the black hat seo industry.
It’s on par with denying programmers use keyboards or something. You’re trying to deny a fundamental fact of reality.
Or watch some of Matt Cutt’s videos. He was the public face of googles rules and algorithm changes. His role? Head of webspam
....I wasn’t saying security by obscurity only applies to computers. I was saying it’s not the right concept for webspam.
Once an algo change is put into practice, it’s fairly easy for the seo industry to see what it is. It is no longer obscure!
But if you have advance notice of a change, you can react in advance, much like you can trade in advance of stock price moves if you have insider information.
Neither stock pricing or search rankings should be seems as a game. Your perspective is adversarial. Please, for the sake of humanity, let's try to be more ambitious than this.
Stock pricing should, in its core, be about valuing an asset.
Search rankings should, in its core, be about providing most relevant material to a query.
People absolutely are adversarial in these situations. Google rankings are valuable, so people try to game them, and google tries to fend them off with algorithm changes.
You can’t wave a wand to stop that. I’m describing the world as it is, not advocating how it ought to be.
https://blog.google/around-the-globe/google-asia/australia/n...