Co-founder, 3rd startup, helped a handful of others grow.
I meekly suggest a different framing or mindset.
It is less "this idea is good or bad / market demanded it or not" - which suggests a passive, fixed worldview - I propose a more proactive approach: "am I able to make people adopt our solution or not."
If you launch something innovative (i.e. not 1-1 comparable with existing alternatives) your effective market is 0. This applies even more if you create a new category. So you can be faced with the situation where market demand cannot be satisfied unless you know how to reshape its adoption dynamics.
In this case, validation has multiple pieces that have to come together: is there compensatory behaviour to prove that existing solutions are underdelivering; can we identify an early adopter psychographic looking for a specific feature set we're able to create; do we have a way to get to them;
I meekly suggest a different framing or mindset.
It is less "this idea is good or bad / market demanded it or not" - which suggests a passive, fixed worldview - I propose a more proactive approach: "am I able to make people adopt our solution or not."
If you launch something innovative (i.e. not 1-1 comparable with existing alternatives) your effective market is 0. This applies even more if you create a new category. So you can be faced with the situation where market demand cannot be satisfied unless you know how to reshape its adoption dynamics.
In this case, validation has multiple pieces that have to come together: is there compensatory behaviour to prove that existing solutions are underdelivering; can we identify an early adopter psychographic looking for a specific feature set we're able to create; do we have a way to get to them;