On: Viral 'I'm not a cat' filter is decades-old softwa...

[ChrisKnott]

I think it's because they have ads internationally but aren't allowed to have ads in the UK

[emayljames → ChrisKnott]

You have to wonder why that was a choice, when they could serve/not serve ads based on location, instead of hard redirecting.

[wmil → emayljames]

Could be a legal issue. If they have a legal requirement to not serve ads in the UK it's good to have a clean separation where they can see if the redirect is broken.

[jayflux → emayljames]

SEO mainly. They prefer to use .com for international stuff and keep uk users on .co.uk