You mean why are people, of a specific demographic, buying luxury items from Apple Inc?
People are buying the luxury brand, like peopke who buy a Mercedes or Ferrari, not the functional qualities of a product. Airpods are good, my Bose headphones are phenominal. At work I use an iMac which is great but my own PC is a beast.
People are buying the luxury brand, like peopke who buy a Mercedes or Ferrari, not the functional qualities of a product. Airpods are good, my Bose headphones are phenominal. At work I use an iMac which is great but my own PC is a beast.
Appleism is the cult of brand.