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Yeah, my first instinct is that it's really a pure ad campaign.

I'm also really surprised that hiddenapp.com didn't link to this blog on their splash page. Let's say you build an app and someone use it and popularize it, would you link to it on your frontpage? Of course; that'll give you even more credibility. It probably doesn't link to it mainly because they don't want to be associated with this ad campaign.




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