So far, Twitter has been invading third-party developers who have built extensions of their system. From apps that hold users (TweetDeck) to those that facilitate extended service (URL shortening, image hosting), to date, Twitter has been carefully identifying what their users consider valuable and bringing those features, functions and complete applications under Twitter's privately owned umbrella.
AdGrok is a departure from this logic. Why did Twitter buy AdGrok (other then the stellar team)?
Google monetized their core product not by bowing to paid placement but rather in building a robust ad network to compliment it. Is this what Twitter is doing?
I'm not sure that this is entirely true for Google. Recall that Google bought DoubleClick and that much of their current advertising empire is built on that foundation. I think Twitter is aiming to do something similar here.
AdGrok is a departure from this logic. Why did Twitter buy AdGrok (other then the stellar team)?
Google monetized their core product not by bowing to paid placement but rather in building a robust ad network to compliment it. Is this what Twitter is doing?