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Straight from the horse's mouth:

> NOTE: SuperSpeed Plus, Enhanced SuperSpeed and SuperSpeed+ are defined in the USB specifications however these terms are not intended to be used in product names, messaging, packaging or any other consumer-facing content

https://www.usb.org/sites/default/files/usb_3_2_language_pro...

same text also appears on USB 3.1 guidelines, so that hasn't changed.

Also regarding SuperSpeed speed ratings, the recommendation is pretty unambiguous:

> To avoid consumer confusion, USB-IF’s recommended nomenclature for consumers is “SuperSpeed USB” for 5Gbps products, “SuperSpeed USB 10Gbps” for 10Gbps productsand “SuperSpeed USB 20Gbps” for 20Gbps products




Why were those terms created and disseminated at all? "SuperSpeed Plus", "Enhanced SuperSpeed", and "SuperSpeed+" have no reason to exist outside of a marketing context.




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