One of my pet peeves is science journalism abusing the active voice, often in ways that almost anthropomorphize the process. The absolute worst are phrases like "Nature designed this protein to...", which I have seen otherwise reasonable, rational writers toss about carelessly. (It's like the inverse of the passive voice used to describe police shootings: "the suspect was hit by gunfire", etc.)
Well, you can't reason with unreasonable people :) That's the actual problem. Also, I strongly disagree with your view that a lot of them are reading scientific articles. The root problem is lack of science education/curiosity which needs to be addressed specifically, rather than forcing the rest of the world to adopt certain phrasing.
Personally I like the romanticism/poetic style, it makes articles seem less bland, which makes me want to read them even more.