Only because natural gas is so damn cheap it almost isn't worth selling.
If you're a natural gas producer, it makes a lot of sense to pump hydrogen fuel. Ignorant* people think it is green, so it is an easy sell to the populous. Since it is actually made from NatGas, the success of hydrogen would be a significant boon to a substance that has been teetering on the edge of being industrial waste for years.
In theory you can capture the carbon at the point source. It would be far cheaper than capturing it directly from the air.
Although I think turning natural gas into hydrogen is wasteful it still proves that current usage of fossil fuels is not sustainable by showing that a "sort of" sustainable way of using fossil fuels exists.
If you're a natural gas producer, it makes a lot of sense to pump hydrogen fuel. Ignorant* people think it is green, so it is an easy sell to the populous. Since it is actually made from NatGas, the success of hydrogen would be a significant boon to a substance that has been teetering on the edge of being industrial waste for years.
* Unknowing, not stupid.