Reading through the comments on WSB, I actually don't think the losers care. They just want to see the short sellers suffer. They're just mad, and while I think they hope they make money, I think most of them just want to see the people they feel like control their lives suffer.
I think it largely spilled over at this point, it's been mentioned in every mainstream media around the globe, and I'd assume there's a lot of FOMO going on.
While it's likely that some of the wsb crowd plays it yolo style and doesn't care (it's for the lulz), I don't think the people who invest because they saw it on mainstream media will see it that way.
It's past clever trading at this point.