Ask HN: Sites that self-host their web analytics?

[clon]

I am trying to gather arguments to convince some of our SaaS customers to start to self-host their web analytics in lieu of Google Analytics.

For example Matomo, Plausible.io, Fathom Analytics (there are probably others) all support self-hosting their solutions.

Besides the usual arguments of less legal expose, simplified GDPR consents and so on, I would like to also appeal to the limbic system in the marketers' heads, by showcasing some great examples of well-known and respectable companies that have gone down this route.

But I cannot find any such resource.

Are you self-hosting your web analytics? How is the mileage?

If you are not eager to reveal your affiliations, perhaps you have noticed some websites that did not sell you out immediately?

[XCSme]

I am the developer of userTrack[0] and so far more than 2000 customers/companies chose to self-host userTrack. Most of them are on the smaller side (eg. under 1k daily users) but there're also several that get 1M+ monthly sessions. To respect customer privacy I won't directly mention any names.

I also use userTrack myself and it just feels right to store all your analytics data on your own servers and not share it with 3rd parties. That being said, maybe the "marketers" would be more excited to switch to a self-hosted platform if it has some extra features (like session recordings, heatmaps, A/B tests, etc.) than to switch from GA to a private solution that only offers basic data.

[0]: https://www.usertrack.net/

[XCSme → XCSme]

Also, you have a SaaS platform and want to provide self-hosted analytics to your users you can DM me on twitter @XCSme and we can discuss more about it.

The biggest problem with self-hosting is that users think it's hard to setup and maintain, but my goal is to make it as easy as using a regular service.

[clon → XCSme]

Thanks! I will!