Wow. With the first release itself Google is doing many things. Not just payments but also offers, coupon redeeming etc. This is devastating for all the apps offering offers, coupons etc. The worst part (or best part for Google) about this is its all Google. Third parties could integrate NFC payments, but with the Google app doing the exact same thing and more, all the other apps are now redundant.
EDIT: Square just started pushing into the bigger retailers with a POS system. Its kind of screwed now with this too as Google offers a superior alternative and a bigger brand name to merchants.
EDIT: Square just started pushing into the bigger retailers with a POS system. Its kind of screwed now with this too as Google offers a superior alternative and a bigger brand name to merchants.