> targeted ads are more effective than untargeted ads, therefore the business model drives increased privacy violations
That's what the current lions keep saying (Google, Facebook), but what few unbiased, unsponsored studies keep showing and what nearly a century of advertising "common sense" knew is that they are wrong on multiple levels. Targeted advertising is "preaching to the choir" at best and calculated harassment of your target (micro-)demographic at worst. Neither of those extremes and largely nothing in the middle in between them is actually good for growing a brand.
I have a slow burning boycott of companies that target me too directly, and if trends continue I wouldn't be surprised if that becomes a more general boycott/movement/backlash among the populace.
Advertising can be reformed if we regulate the business models without killing advertising as a whole. It should be as easy as a reboot to pre-DoubleClick/Google advertising best practices that served reasonably well for a century or more.
That's what the current lions keep saying (Google, Facebook), but what few unbiased, unsponsored studies keep showing and what nearly a century of advertising "common sense" knew is that they are wrong on multiple levels. Targeted advertising is "preaching to the choir" at best and calculated harassment of your target (micro-)demographic at worst. Neither of those extremes and largely nothing in the middle in between them is actually good for growing a brand.
I have a slow burning boycott of companies that target me too directly, and if trends continue I wouldn't be surprised if that becomes a more general boycott/movement/backlash among the populace.
Advertising can be reformed if we regulate the business models without killing advertising as a whole. It should be as easy as a reboot to pre-DoubleClick/Google advertising best practices that served reasonably well for a century or more.