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Most users don't mind paying for services with their time. eg: watching tv programs with ads in them vs HBO subscription. The cases where you see people paying for services is when the service will provide them with value/convenience/time savings and the users care for the value/convenience and time savings

I could check if my servers are up every hour without subscribing to pingdom. Do I want to do it though? no. It's too painful and time consuming. For most people, it really doesn't matter if their desktop is up or down, their livelihood doesn't depend on it.




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