I agree and I'd love to support Dropbox. But I think in order for me to consider that they'd need to have a somewhat competitive pricing model.
For example: I'm currently slowly running out of my free Google cloud storage that came with my Gmail account (15GB?). The next step for me is to upgrade to 100GB which will probably be enough for at least the next 10 years or so. With Google Drive that will cost me $1.99 per month which is more than reasonable. With Dropbox the next biggest package (after exceeding the free storage limit of 2GB) is to upgrade to a $11.99 plan for 2 TB (waaaaay more than I will ever need).
I'm willing to pay 5.99 for idealistic reasons but I'm not willing to pay more than that just for the sake of supporting a "smaller" non-FAANG company. They need to provide a better deal for something between 2 GB and 2 TB.
Thats at least a big part of their problem. Apple has smaller jumps ($1.99/$3.99/$9.99). Dropbox has none - its right to a massive amount for a big price.
I would've stayed on Dropbox if they offered 100G for $4.99 or something, but instead I switched to OneDrive and pay $6.99 which also includes Office!
You're not a potential customer. They gave up on consumers and focus on companies. Cannot blame them they don't want to lose money on individual users like the competition.
Even the business plans make no sense. 5TB to share between all employees? Or pay a lot more and get no real answer on what their 'as much as you need' means. It sounds like you have to contact their support and explain why you could possibly need more and then its up to them to decide.
Google workspaces is still a better deal and they're not currently even limiting storage.
They are losing big enterprises to Office 365 too. I know at least three 100k+ companies which moved to OneDrive from Dropbox (with lot of grumble from employees to add) in the last couple of years.
They compete with Google for startups and small companies.
They are stuck in the middle and both Google and Microsoft are crushing them from above and below.
Having healthy consumer subscriptions wouldn’t hurt.
For example: I'm currently slowly running out of my free Google cloud storage that came with my Gmail account (15GB?). The next step for me is to upgrade to 100GB which will probably be enough for at least the next 10 years or so. With Google Drive that will cost me $1.99 per month which is more than reasonable. With Dropbox the next biggest package (after exceeding the free storage limit of 2GB) is to upgrade to a $11.99 plan for 2 TB (waaaaay more than I will ever need).
I'm willing to pay 5.99 for idealistic reasons but I'm not willing to pay more than that just for the sake of supporting a "smaller" non-FAANG company. They need to provide a better deal for something between 2 GB and 2 TB.