I am probably wrong about outerwear, as much of it does seem logo'd, even the higher end ones.
Uniqlo is one of the few stores I'll shop from because they don't have the the logos and are decent quality for the price.
I guess I should clarify my statement to be that the more gratuitous a logo, the less I think of the quality of the product. For example, I imagine Gucci is trying to cash in on its name, or people wanting to show off their willingness to spend money rather than it being a good jacket.
In (technical) outerwear things with no labels it seems are either low end(uniqlo, rei white label etc) or you end up paying a super premium for unbranded stuff. Think Veilance(Arcteryx), or Acronym.
Maybe focusing on price is not the best metric here, after all when talking luxury items the price has no direct relation with the physical product almost by definition. In this domain of purchasing, "higher end" means high class, not just expansive.
In a sense, Gucci and Vitton are what low class people think rich people wear. Kind of like Trump thinks being rich is shitting in gold toilets.
Of course, this contempt of "tacky luxury" is in itself a form of signaling among a certain class.
Lol... Have you ever seen a Louis Vuitton bag or Supreme clothes? I mean, maybe is low tier to millionaires but people usually wants just the logo because others will know is expensive and they ""can"" afford it... Or maybe I didn't get the point xD
I'm not into shopping for clothes much, but I'm comparing the level of logo-ing I saw in high end stores like Hugo/CK/Zegna in NYC or London to logos at places like Macys/mall stores/etc. I've seen the cheaper Armani branded stuff that has Armani Exchange written all over or the Louis Vuitton stuff, but typically, they also have higher priced products that aren't branded.
That’s just not true at all. <s>Okay maybe not specifically logos</s> (Edit: actually no, the statement still stands even if we talk specifically about logos) but many luxury brands have very distinct patterns covering their apparel, so much so that an entire item would be a sea of “logos”. See Louis Vuitton, Gucci, Chanel, etc. for example.
Yes, they sell to different clientele. The Ralph Lauren/Lacoste/Calvin Klein/etc clothing that has gratuitous logos is basically a different product than their higher end products. You won't even see it sold in the same stores as the higher end clothing.
Luxury brands also frequently sacrifice a brand every few years and drop it down the "status" level, such as Michael Kors/YSL/etc, and you will start seeing low quality product with the huge labels slapped over it sold in stores like Macys where they wouldn't have been seen before.
Zara/H&M/Uniqlo are nice in that they sell non logo'd utilitarian clothing at the lowest cost (I'm a big fan).
