The Lifetime movie "Recipe for Seduction" was all the way real, believe it or not [0]. I thought it was a gag too but it was playing last time I turned to that channel.
CM could be taking the piss, but it would be kinda neat if it was real. I don't see a price or ordering information on the page, yet. So 50/50 chance this is legit.
But ultimately I think it is vaporware and they are just pushing the “it’s real” narrative for social media reach.