They pitch themselves as the "Gold Standard" of beer, put the stupid useless neck wrappers on the bottles, refuse to use twist-off caps, and the beer just isn't that good. It's not bad, but it in no way warrants their pretentiousness. Budweiser tries to market itself as a good beer, but at least it's cheap and it comes in cases of 30 so they make no pretentions there about what they really are. Stella just doesn't have the chops to back up the hoity-toity image they try to project.
Also, that neck wrapper is really annoying.