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jldugger
on Jan 4, 2021
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Looks vs. Results: My ugly ad got 150% more clicks...
Not that it harms the argument, but do you really need it two sided here?
clircle
on Jan 4, 2021
[–]
No, a one sided test is also appropriate. I tend to default to two sided tests because the acceptance of one sided tests varies by field.
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