On: Looks vs. Results: My ugly ad got 150% more clicks than a professional design

[enriquto]

Rhodia dotted paper is lovely! Would have definitely clicked on that ad just because of that.

On a second look... using a ballpoint to write on that glorious paper is a crime, so I might have hesitated a bit.

[gk1 → enriquto]

Just a muji pen on moleskine. Innocent until proven guilty.