> An ad that took me 15 seconds to create had a 2.5x better clickthrough rate than one done by a paid designer. If this were an actual campaign it would mean 2.5x more sales leads or user signups at a lower acquisition cost, on top of shipping faster with less overhead.
That is a false assumption.
Not all clickers are equal.
Not all leads are equal.
More is not necessarily better.
Better is better. Full stop.