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> But there are businesses that are much, much more dependent on Facebook (or Instagram, Youtube, etc). And if your business is built entirely around piggybacking one platform, it can go belly up overnight.

This is the real takeaway. Don't build sharecropper businesses that are dependent on someone else's platform. Facebook, YouTube, Apple, etc don't care about making your business viable. Don't depend on them.




There’s nothing wrong with piggybacking on a specific platform. It’s a smart strategy to gain traction.

It’s just not a smart long-term strategy.


This is so true in most of the cases.


Furthermore, stop giving them ad money, and stop donating free content to them to make them more attractive to end users.

The only way they go away is if we stop giving them money and attention.


> content

Not sure if you mean user-content or 3rd party content (e.g. something from TV or some content producer and reposted in Facebook).

Demographics: Latin America

I've noticed that younger audiences tend to post low-effort meme pictures, sometimes TikTok reposts and selfies.

But older audiences seem to repost a lot of low-quality video content (that I only see there, really) such as religious stuff, cooking videos, "fails", etc.

I feel my IQ going down in real time as I scroll down on any of these wall/feeds.

Think about it. Is this really something that should be worth billions?

Billions of people mindlessly scrolling down. Reminds me of the people mindlessly staring at the Casino roulette machines pulling down the lever every 5 seconds in monotome fashion.

Craziest shit is this is not at all unethical. Nobody is being coerced into this.

You could make a case for banning it like gambling is banned in many jurisdictions, but passing such legislation would be a big tall order.

We really do have people in this world, who value their time and don't waste much time on those platforms and either prefer to pursue real-life experiences or education/career/wealth advancement.

Mark Zuckerberg became a billionaire because we give him our free time, meanwhile he had 18 hour coding sessions in college.


I am not sure how good of a comparison this is, but relying on one client or one platform in business feels like going all-in in poker. But in these kinds of relationships, you are definitely not the shark.


I'd argue that most online businesses are built on Google's ranking algorithm.




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