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> That Robinhood sold its order flow is unremarkable, but the scale of its activities certainly merits comment. Forbes reports that in the first quarter 2020, 70% of Robinhood’s revenues derived from payments for order flows, as opposed to 17% for E-Trade and just 3% for Schwab. Yes, Robinhood has observed standard practice–but with distinctly above-average enthusiasm.

Those other brokerages charge trading fees (these days, just for options trading), so of course their proportion of revenue from order flow will be lower.




On the revenue share breakdown, this is a guess, but I suspect Robinhood users trade more and have lower account balances than Schwab customers.


They do address that concern in the article.




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