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I don't think it's just a random process. The coolest-sounding technologies are the ones where you can describe to a layman how it works, but they've still rarely or never seen something that works that way.

3d-printing is perfect tech for this: the principle is graspable by anyone, it makes for cool stop motion videos, yet it's still rare in practice. Injection moulding is too commonplace: we've cast metal in moulds for thousands of years.

A cool name helps as well, of course. 3D printing is definitely sexier than "additive manufacturing".




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