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Interesting. It seems that Compound is a direct competitor of Carta (formerly eShares Inc.).

Does anyone have experience exploring both of them? Pros and Cons?

Btw, Carta has A LOT MORE content on Equity guide for employees.[1][2][3][4] etc.

[1]: https://carta.com/blog/category/employee-resource-center/

[2]: https://carta.com/blog/equity-101-stock-option-basics/

[3]: https://carta.com/blog/equity-101-stock-economics/

[4]: https://carta.com/blog/equity-101-exercising-and-taxes/

They even held workshops for startup employees at Union Square Ventures office in NYC a few years back in addition to a number of other meetups and talks at conferences.




Hey! I’ve used both. They’re actually not competitors (Compound integrates with Carta). The difference? Compound sells to shareholders (Carta sells to companies). Compound provides holistic financial management services (in helping me manage my entire financial stack), including startup equity. The biggest benefit is they personalize everything to my situation (it’s a holistic experience). Would recommend trying it out!


I don't think they compete much at all right now:

Carta primarily sells software to companies to manage their cap table. They're adding financial products, but all company-facing.

Compound is a product-driven financial advisor to startup employees, founders, and others in tech.




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