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It's really a lot simpler than that: users don't change default settings. Some studies say only 5% of users change any settings at all [1][2]. So Facebook is concerned that their ability to track about 95% of their people will simply disappear.

[1]: https://archive.uie.com/brainsparks/2011/09/14/do-users-chan...

[2]: https://service-design.co/95-of-the-people-stick-to-the-defa...




But in this case, isnt' there a dialog? (and THEN they don't change settings)




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