Well when bitcoin first started, i didn't have any transaction fees. Afterwards the protocol changed, forks did happen, and confusion ensued. However some programs start to emerge, about incentivizing social media users to post good content[1]. And of course open source developers should be incentivized by their users to fix the bugs, implement popular features that theirs users want etc. So some things start to happen, well mainstream adoption is a little bit far, but it will happen eventually.
https://cointelegraph.com/news/social-media-platforms-for-cr...