Judging by source of revenue, Microsoft's an enterprise software vendor, Apple is a consumer electronics company, and Google is an advertising company. They're Microsoft's biggest rivals in terms of media hype, and they all make mutually competing products, but they're not a fair basis of comparison in terms of stock value. How have Oracle and SAP done?
You'll note that MSFT sticks out like a sore thumb.
In their defense, MSFT also has been paying dividends, which some of the comparison companies have not. When a company pays a dividend, the stock price theoretically should fall by almost exactly the dividend paid. As http://ycharts.com/companies/MSFT/dividend_yield shows, they had a particularly big payment in 2005. When I put those dividends back in to MSFT, their stock has been utterly flat over a decade. This makes them a lot better than they otherwise appear, but their poor performance still sticks out like a sore thumb compared to the rest of the tech industry.
You're right. I made the list out of MSFT, ORCL, and SAP, then every company that it suggested as being related to those which I remembered being fairly large a decade ago.
I don't think it was his list didn't include Sun. Or AOL. Or Compaq. Or Dell. Or Sony. But the comparison list was not generated with an eye towards being unfair, and I think that the point made is still valid. Microsoft could have done better than it did.
