That really doesn't seem like that hard of a thing to answer. E.g. just look at Facebook: name the #2 broadly "generic" social network. Is there really any other alternative here, at all? It really was a winner take all effect here, evidenced by the fact that all their former competitors are basically dead. Same thing with Instagram - anyone remember Hipstamatic?
What is the "market"? Things people do on their phones? What are they precisely monopolizing?