I think you are overestimating the average computer user. As personal computing and broadband access has risen quickly, so have the class of technophobes.
Also, a product will seldom sell itself. The Skype brand has plenty of intangible value, for instance from their collaboration with Oprah.
Also, a product will seldom sell itself. The Skype brand has plenty of intangible value, for instance from their collaboration with Oprah.