Film rental has actually gone down a lot since the studios forced all the chains to go digital from 35mm film.
It wasn't uncommon for 80-90 per cent of ticket sales to go to the studios in the first week of a blockbuster's release, which would drop down to about 50 per cent in the fourth week or so. It was around 35 per cent for second run.
The average rental since the switch to digital has been about 50 per cent, although it's been a few years now since I was last running projectors in a real cinema.
It wasn't uncommon for 80-90 per cent of ticket sales to go to the studios in the first week of a blockbuster's release, which would drop down to about 50 per cent in the fourth week or so. It was around 35 per cent for second run.
The average rental since the switch to digital has been about 50 per cent, although it's been a few years now since I was last running projectors in a real cinema.