> Pebble had the right idea. But they executed too slowly and too late.
They were also _way_ too small to compete with the industrial design, manufacturing capability, and marketing clout of Apple. Or even Samsung. They were inevitably gonna get crushed.
And I say this as a four time Pebble Kickstarter backer who could see it even back then. A couple of kids with an amazing YC pitch deck and ambitions-untempered-by-experience-or-reality? They were never gonna "win" if Jony Ives and Foxconn ended up in their market segment. I don't regret a cent I spent with Pebble. I hope the founders made out like bandits when they sold out, and I hope it launched them onto spectacular career trajectories. But they never really stood a chance of being the top player in any sophisticated consumer electronics space...
If you mean sell as many units as Apple and never get bought? Sure.
But as someone who also owned an OG Pebble, if the "Pebble-way" was actually better, it would have won.
Winning might have meant getting acquired, or even just competitors making devices similar in spirit to theirs, but it'd still be a victory.
The "Apple Watch way" was the anti-thesis to the Pebble philosophy with it's needing daily charges and it's color screen, and trying to be a second phone on your wrist with beefy specs. While the Pebble was trying to be _literally_ a smarter watch.
And Apple's way won out. People just preferred that.
The mistake we made was thinking we had to compete with Apple. Unfortunately, we realized that a little too late -- had we kept to our own pace we'd still be around, and by now would have figured out how to reach a more mainstream market.
> I hope the founders made out like bandits when they sold out, and I hope it launched them onto spectacular career trajectories.
Well uh... The company went under, so I doubt they made out like bandits. The IP was sold off, but I suspect that much of that money was used to pay off outstanding liabilities. My impression was that the founders tried to do right by their employees as well. I find it unlikely that they came out of the process with a ton of money- more than likely they lost money.
They were also _way_ too small to compete with the industrial design, manufacturing capability, and marketing clout of Apple. Or even Samsung. They were inevitably gonna get crushed.
And I say this as a four time Pebble Kickstarter backer who could see it even back then. A couple of kids with an amazing YC pitch deck and ambitions-untempered-by-experience-or-reality? They were never gonna "win" if Jony Ives and Foxconn ended up in their market segment. I don't regret a cent I spent with Pebble. I hope the founders made out like bandits when they sold out, and I hope it launched them onto spectacular career trajectories. But they never really stood a chance of being the top player in any sophisticated consumer electronics space...