I agree with most of your points, especially that the demand is strongly influenced by marketing/fashion and percieved values of the product, not objective ones.
Diving deeper into gears and handlebars - I believe it’s a very consious choice.
- max speed with an optimal cadence (90 rpm) in this setup seems to be around 43km/h. This is plenty fast and definetely above typical commuting speeds. Even the electric support is more about better range/less sweat than making the bike fast, speeds appproaching 50km/h are close to the legal limits anyway
- with straight handlebars it’s comfortable to ride, no matter the level of personal fitness. Drop bars make you bend more - this isn’t very inviting and could drive off the customers that are accustomed to relaxed positions (that they know from riding in their SUVs daily). And with speeds mostly well below 40km/h there is no need to curl into the aero postion. Just put on some trendy glasses and the electric support will deal with the extra drag.
It really goes hand in hand and I’d be suprised if such bike would be released in other config.
Those are fair points. I guess I'm most confused by the inclusion of mid section rims. This makes me think they're targeting people who want to go really fast, but then their other choices don't pair well with going fast enough to get the gains out of the wheels.
Diving deeper into gears and handlebars - I believe it’s a very consious choice.
- max speed with an optimal cadence (90 rpm) in this setup seems to be around 43km/h. This is plenty fast and definetely above typical commuting speeds. Even the electric support is more about better range/less sweat than making the bike fast, speeds appproaching 50km/h are close to the legal limits anyway
- with straight handlebars it’s comfortable to ride, no matter the level of personal fitness. Drop bars make you bend more - this isn’t very inviting and could drive off the customers that are accustomed to relaxed positions (that they know from riding in their SUVs daily). And with speeds mostly well below 40km/h there is no need to curl into the aero postion. Just put on some trendy glasses and the electric support will deal with the extra drag.
It really goes hand in hand and I’d be suprised if such bike would be released in other config.