1. Your positioned for the Art market but your site looks so corporate. Have a look at the design for smugmug.com (targets photographers) and carbonmade.com (targets artists).
I'm guessing your market may assume that your a fly-by-night operator who bought a template from somewhere and isnt really serious about the market.
This is just my opinion - you can easily A/B test this with another design.
2. There is no testimonial on your homepage. This is not good.
3. You can only figure this out if you start A/B testing. There are a lot of products out there which will let you run experiments without changing your homepage. So start doing that.
Based on the description of the design here I was expecting it to be a lot worse. The design is okay, but yes, A/B tests will let you know for sure.
But the building-the-site-first idea is tops particularly because people can get worried that (1) it will be too hard, or (2) there won't be a theme/design they like. Instead of trying to prove it with words/pictures, just let them start. At this point, even giving your email address away is a commitment, not even just CC info.
1. Your positioned for the Art market but your site looks so corporate. Have a look at the design for smugmug.com (targets photographers) and carbonmade.com (targets artists).
I'm guessing your market may assume that your a fly-by-night operator who bought a template from somewhere and isnt really serious about the market.
This is just my opinion - you can easily A/B test this with another design.
2. There is no testimonial on your homepage. This is not good.
3. You can only figure this out if you start A/B testing. There are a lot of products out there which will let you run experiments without changing your homepage. So start doing that.
http://blog.kissmetrics.com/landing-page-design-infographic/
4. I should be able to build the site first before logging in.