Apple opened up to third party licensees for some time. It only hurt the their profitability while gaining Mac OS very little market share.
Apple "lost" the PC war because they were trying to sell slow computers for more money than the fastest available PCs. People bitch about the Apple tax now, but the premium for modern Macs is nowhere near as bad as it used to be. (And from the early signs, bang for the buck the M1 Macs are ahead of the PC industry)
This is spot on - pre-G3 & G4 PowerPC macs (think 601, 603/e, 604/e/v), were dogshit-slow and ran a legitimately inferior OS and 68k macs were possibly worse. I do admire how experimental Apple was with their hardware back in those days, though: built in TV tuners, NUBUS, audio interfaces, not to mention the very progressive laptop designs (Duo, 2400c) and Newton!
Part of me really misses how fun an inventive hardware was between the 90s and mid-2000s. Things feel very stale these days and maybe M1 is the push that this industry needs to get innovating on new platforms again?
edit: if Dell or Lenovo would do an ARM variant of the XPS13 or X1C that was capable of running Linux, I'd buy the hell out of it.
Apple "lost" the PC war because they were trying to sell slow computers for more money than the fastest available PCs. People bitch about the Apple tax now, but the premium for modern Macs is nowhere near as bad as it used to be. (And from the early signs, bang for the buck the M1 Macs are ahead of the PC industry)