Another thing to consider is that there is always turnover in a market. Even if there are always 170 competitors you can be certain that each year some of them drop out and new ones appear. Guess what the new ones did. They made the effort.
You may fail if you try, but you will fail if you don't. Someone is going to replace one of the existing players, why not you?
You may fail if you try, but you will fail if you don't. Someone is going to replace one of the existing players, why not you?