Eventually it becomes an obstacle to the customer who has to pick between all of these competitors. But seriously, uptime / API monitoring with dashboards is a space I spent way too much time researching to find the thing that matches my requirements. If you can stand out via those features I absolutely needed I would have stopped my search almost instantly. pingr is an example of a tool which looks like the bare minimum (good if they can make it work), so I wouldn't have been able to even consider them.
