The point of the comments here is that $BIGCO is outside of the law from a risk measured standpoint (ie: they’ll bankrupt you if you fight them given their bigger bankroll).
I think that's likely mythical thinking, and not something based in data. It's fairly common for plaintiff-side lawyers to work on contingency when they believe you have a case.
Less likely here, given the somewhat unexplored territory, but still, the history of class-action litigation evolution is largely of lawyers/firms taking a chance such as this.
