IMHO it’s misleading to compare the gross prices due to difference tax rates. JAlexoid’s comparison is a much more honest representation of how much Apple marks up prices in Europe. I wouldn’t expect Apple - or anyone - to eat the 10% sales tax/VAT difference.
Right, but I’m not trying to determine Apple’s markups. I just want to know where to buy a new Mac for myself. I don’t care who gets the markup, Apple, the gov’t, whatever.
Since you use words like “misleading” and “honest”, I wonder what your agenda is. Maybe you’re an Apple shareholder who’s allergic to any perceived criticism.
