Apple is, and has been for a very long time, both a hardware and software company. They sell this as an advantage. Since long before the iPhone was a thing.
“More and more, software is getting integrated into the hardware… Yesterday’s software is today’s hardware. Those two things are merging. And the line between hardware and software is going to get finer and finer and finer. And one of the ways that we’re approaching the problem of trying to remove the barrier is to try to look ahead a few years and try to make some predictions at how the technologies are merging, and at the same time very carefully looking at the kinds of high level tools our customers are going to need and trying to make those two points the same target.“
