This pattern is not even limited to no-code. You could just substitute "No Code" for mongodb (or coffeescript, or AngularJS, or pretty much any of the short-lived tech that we used or watched people use over the last several decades). Some new hotness catches on and some doesn't. It's really too early to tell for No-Code, but proclaiming its arrival is also premature. Not that the media/marketing machine has any problem beating the drums about unproven tech. But yeah, I feel like I've seen this cycle dozens of times in the last decade of auditing failed software projects that someone is looking to salvage.
No Code is not new, it has been around for decades and decades.
it is like "Write one, Run Anywhere" code... It has been promised by vendor after vendor who all have slick sales people that promise the world, and deliver something less functional than excel