It’s not surprising when certain firms evoke a strong personal feeling, but it’d be terribly exhausting if every article about, say, React, attracted the annotation that Facebook is the Philip Morris of media. The subsequent discussion then tends toward the divisive and derisive rather than the illuminating and informative. Hard to tell anyone they should suppress what they feel, but overall I’d tip the balance towards “fewer like this please.”
I think it's valuable to keep saying it because otherwise we start thinking it's okay to fetishise a company's products just because they're technologically interesting. If a company made them on the back of incredibly shady and unethical dealings, they shouldn't be getting free advertising here.