> they could also insert ads as segments of video without having to transcode all videos for every user
That would work in a livestream very well, but not in a video. Imagine everyone getting adverts in the voice of live streamer in the different times of the livestream, and live chat getting time-dilated to compensate, without the streamer itself noticing.
That would work in a livestream very well, but not in a video. Imagine everyone getting adverts in the voice of live streamer in the different times of the livestream, and live chat getting time-dilated to compensate, without the streamer itself noticing.