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In 2016, there was furor regarding third party data analytics. The $5 billion FTC fine was ostensibly about protecting user privacy. It can be seen here as a fine for inadequate exercise of data authority: Facebook was letting outsiders see what's in the castle.

Now, the walls are opaque, and privacy situation is worse. Outsiders can no longer observe and audit Facebook's output information to users, let alone the information users offer as input.




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