Looks to me like they plan to use this particular hotline as a demo of their service for providing other similar hotlines for businesses. Seems like a great plan.
One thought: you currently suggest that the experts who volunteer get paid for their support. As an alternative model, you might consider providing credits for priority support. In other words: experts answer the easier questions so support staff don't have to, and then those experts get priority access to ask trickier questions and/or bug reports. Developers really want to interact with those experts anyway, without opening themselves up to handholding-level support questions, so everybody wins.
We need to make that more clear on the site, we don't entend the volunteers to get paid, but rather rewarded with discounts, early access, and recognition from the communities they help.
Ah, I see. The last item on http://www.pockethotline.com/ has a big dollar sign and starts with "The expert earns rewards", so yeah, more clear would help. Re-reading it, now I see that you meant the dollar sign to attach to "and you save money on support", which makes sense.
As an aside, you may also want to make it more clear why your service works better than existing croudsourced support, such as community forums. I think you can tell a pretty compelling story there: less effort to maintain the community resources (since you do the work for them) and phone support rather than forums/lists/etc. The idea of talking to an expert on the phone often seems far more appealing than sending off a mail or a forum post, at least for certain types of questions.
One thought: you currently suggest that the experts who volunteer get paid for their support. As an alternative model, you might consider providing credits for priority support. In other words: experts answer the easier questions so support staff don't have to, and then those experts get priority access to ask trickier questions and/or bug reports. Developers really want to interact with those experts anyway, without opening themselves up to handholding-level support questions, so everybody wins.